TY  - BOOK
AU  - Glass, Russell
AU  - Callahan, Sean
TI  - Big Data-Driven Business: how to use big data to win customers, beat competitors, and boost profits
SN  - 978-81-265-6008-0
U1  - 658.8 
PY  - 2015///
CY  - New Delhi
PB  - John Wiley & Sons 
KW  - MARKETING  (F-8) / Computer
KW  - Big Data
KW  - Customer relations
N2  - This book offers any company of any size, examples to demonstrate how to create a business culture that focuses on the customer through data.
ER  -