TY  - BOOK
AU  - Perrey,Jesko
TI  - Marketing performance: 10 simple rules to navigate today's complex marketing analytics space 
SN  - 9781119278337 (cloth : alk. paper)
AV  - HF5415.13 .P3795 2016
U1  - 658.8 23
PY  - 2016///
PB  - Wiley Publication
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -