TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
AU  - Koshy, Abraham
TI  - Marketing Management: a south asian perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Management
ER  -