TY  - BOOK
AU  - Dyche, Jill
TI  - The CRM Handbook:  A Business Guide to Customer Relationship Management
SN  - 9788177587623
U1  - 658.812 DYC.C 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Customer Relationship Management
N1  - New Book Corner, Noida
ER  -