TY  - BOOK
AU  - Ross Brennan, Canning Louise & McDowell Raymond 
TI  - Business - to - Business Marketing 
SN  - 978-81-321-0746-0
U1  - 658.8 BRE/CAN 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publication 
KW  - MARKETING B TO B (G-14)
N2  - Contents- Fundamentals B2B Marketing, Buyer Behaviour, Inter-firm relationships, B2B Marketing strategy, Researching B2B Marketing etc.
ER  -