TY  - BOOK
AU  - Heath,Robert L.
AU  - Gregory,Anne
TI  - Strategic communication
T2  - SAGE benchmarks in communication
SN  - 9781446275832
AV  - HD30.3 .S78 2015
U1  - 658.45 HEA 23
KW  - Communication in management
KW  - Communication in organizations
KW  - Business communication
KW  - Communication
KW  - Management
KW  - fast
KW  - Strategic planning
KW  - Öffentlichkeitsarbeit
KW  - gnd
KW  - Unternehmen
KW  - Corporate Communication
KW  - Unternehmensplanung
KW  - Strategische Planung
KW  - Strategisches Management
N1  - Formerly CIP; Includes bibliographical references; V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions
ER  -