TY  - BOOK
AU  - SHIMP TERENCE A / ANDREWS J CRAIG
TI  - ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
SN  - 978-81-315-2824-2
U1  - 658.802 SHI/AND 
PY  - 2013///
CY  - DELHI
PB  - CENGAGE LEARNING
KW  - MARKETING ADVERTISING (G - 5)
ER  -