TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global Marketing and Advertising: Understanding Cultural Paradoxes 
SN  - 9781452257174
U1  - 658.8/02 
PY  - 2014///
CY  - Los Angeles
PB  - Sage
KW  - Target marketing / Costly Ref. Advertising
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -