TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781446259023 (hardback)
AV  - HF5415.123 .E4 2015
U1  - 658.8/02 23
KW  - Communication in marketing
KW  - Marketing / Costly ref. Marketing
KW  - Advertising
KW  - fast
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -