TY  - BOOK
AU  - Fioroni Michele
TI  - Brand storming : Managing brands in the era of complexity
SN  - 978-0-230-22243-4
U1  - 658.827 
PY  - 2009///
CY  - United States
PB  - Palgrave Macmilan
KW  - Branding, Marketing / Costly ref. Marketing
ER  -