TY  - BOOK
AU  - Belch George E 
AU  - Belch Michael A
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 0-07-058194-0
U1  - 659.1 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company LImited
ER  -