TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari, S
TI  - Marketing management : : global perspective : Indian context
SN  - 9780230637290
U1  - 658.8  
PY  - 2009///
CY  - New Delhi
PB  - Macmillan Publishers
KW  - Marketing Management
KW  - Marketing
ER  -