TY  - BOOK
AU  - Ed.By V.Kumar & 
AU  - Series Ed.Sheth Jagdish
AU  -  Vol.Ed. Leone Robert P
TI  - Legends in Marketing
SN  - 9788132109037
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
KW  - Marketing Management
KW  - Retailing
N1  - Vol.1 Retailing: Market & Firm Level
Vol.2 Retailing: Store & Cutomer Level
Vol.3 International Marketing
Vol.4 Forecasting in Marketing
 Vol.6 Marketing Research: New Methodology
 Vol.7 Marketing Strategy: Firm
 Vol.8 Markeing Strategy: Customer
 Vol.9 Business to Business
 Vol.10 Customer Relationship Management

ER  -