TY  - BOOK
AU  - Pettis, Chuck.
TI  - TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products
SN  - 9780814402436
U1  - 620.0068 
PY  - 1995///
CY  - New York, 
PB  - AMACOM, 
KW  - Brand name products
KW  - High technology Marketing
KW  - Innovations Marketing
KW  - Technological innovations Marketing
N2  - "In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget."
ER  -