TY  - BOOK
AU  - Wiersema, Frederik D.
TI  - The new market leaders : who's winning and how in the battle for customers
SN  - 9780743221375
U1  - 658.812 
PY  - 2002///
CY  - London, 
PB  - Free Press Business, 
KW  - Business enterprises
KW  - Marketing Management Case studies
KW  - Business enterprises Ratings and rankings
KW  - Case studies
KW  - Consumer Behavior
KW  - Consumer satisfaction
KW  - Customer relations
N2  - "Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful."
ER  -