TY  - BOOK
AU  - Weitz,Barton A.
AU  - Wensley,Robin
TI  - Handbook of marketing
SN  - 0761956824
AV  - HF5415 .H18665 2002
U1  - 658.8 21
PY  - 2002///
CY  - London, Thousand Oaks
PB  - SAGE
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2003268088-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2003268088-t.html
ER  -