TY  - BOOK
AU  - Chaston, Ian
TI  - Customer-focused marketing: actions for delivering greater internal and external customer satisfaction
SN  - 9780077076986
U1  - 658.812 
PY  - 1993///
CY  - New Delhi
PB  - McGraw-Hill Book Company
KW  - Consumer Behavior
KW  - Consumer satisfaction
KW  - Marketing Gestion
KW  - Marketing Management
N2  - "This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer"
ER  -