TY  - BOOK
AU  - Malcolm, Jack.
TI  - Bottom-line selling : the sales professional's guide to improving customer profits
SN  - 9780809228522
U1  - 658.85 
PY  - 1999///
CY  - Lincolnwood, Ill., 
PB  - Contemporary Books, 
KW  - Business & Economics Industrial Management
KW  - Business & Economics Management
KW  - Business & Economics Management Science
KW  - Business & Economics Organizational Behavior
KW  - Electronic books Selling
N2  - "Bottom-Line Selling gives you the fundamental tools to understand customers' business issues and to present yourself credibly as a true consultant who can deliver financially measurable business solutions. This is the first book to look at financial statements and business issues solely from the point of view of the professional salesperson. Every concept in this book can be put to work immediately to help you get the job done."
ER  -