TY  - BOOK
AU  - Docters, Robert G.
AU  - Tanny, Stephen M.
AU  - Reopel, Michael R.
AU  - Mey sun, Jeanne.
TI  - Winning the profit game : smarter pricing, smarter branding
SN  - 9780071434720
U1  - 658.816 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill, 
KW  - Brand name products
KW  - Price fixing
KW  - Pricing
KW  - Fixation Profit
N2  - "In Winning the Profit Game, the authors offer a simple but powerful solution - to keep improving the bottom line, your organization must now shift its sights and focus on growing the top line. They also introduce the two fundamental tools for producing top-line growth: price and brand. The skill with which these tools are used varies widely from company to company, with most firms performing poorly. This means that anyone who takes the time to learn how to use them correctly can quickly establish a huge competitive advantage." "This comprehensive guide to maximizing profits offers sophisticated yet commonsense approaches that turn value into money and make pricing a logical, high-return activity, integral to the development of new products and services. It illustrates the absolute link between brand and price and explains why a superior pricing strategy cannot exist without a detailed brand strategy. It also shows you how to optimize price, brand, costs, and product development for any business, whether manufacturing or services. You'll discover how to win the profit game by integrating your pricing and brand strategies and growing your top line in any business environment, no matter how tough."
ER  -