TY  - BOOK
AU  - Perreault William D.
TI  - Basic Marketing 
SN  - 9780071281041
U1  - 658.8 17th
PY  - 2009///
CY  - New Delhi
PB  - MCGraw Hill
N1  - 1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88
ER  -