TY  - BOOK
AU  - Mooij,Marieke de
TI  - Global Marketing and Advertising: understanding cultural paradoxes
SN  - 9781452257174
U1  - 658.802 
PY  - 2014///
CY  - Los Angeles, LA
PB  - SAGE Publications
KW  - Target marketing
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -