TY  - BOOK
AU  - Clow Kenneth E.
TI  - Cases in Marketing Management 
SN  - 9788132110194
U1  - 658.8 0722 
PY  - 2012///
CY  - New Dlehi 
PB  - SAGE Publications
N1  - 1; The Nature of marketing management; 2; Market analysis; 3; Data Warehousing; 4; Building a customer-oriented marketing department
N2  - This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis
ER  -