TY  - BOOK
AU  - KOTLER, PHILIP 
TI  - MARKETING MANAGEMENT: ANALYSIS, PLANNING AND CONTROL
SN  - 978-0135634790
U1  - 658.8/KOT 
PY  - 1977///
CY  - NEW DELHI
PB  - PRENTICE-HALL
KW  - MARKETING MANAGEMENT: ANALYSIS, PLANNING AND CONTROL
KW  - Marketing
N1  - MODERN PUNE177; 177
ER  -