TY  - BOOK
AU  - Loudon David L.
AU  - Bitta Albert J. Della
TI  - Consumer Behavior: Concepts and Applications
SN  - 978-0-07-047381-2
U1  - 658.8342 / LOU 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Consumer Behavior
ER  -