TY  - BOOK
AU  -  Alok kumar   
TI  - Customer Relationship Management 
SN  - 9788177226225 
U1  - 658.812 
PY  - 2014///
CY  - New Delhi
PB  - Biztantra 
N2  - Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective

ER  -