TY  - BOOK
AU  - Monroe Kent.B
AU  - Kukar-Kinney Monika 
AU  - Ridgway Nancy M 
AU  - Sheth  Jagdish N 
TI  - Legends In Marketing :Research In Consumer Behavior
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
N1  - Marketing
ER  -