TY  - BOOK
AU  - Malhotra Naresh.K
AU  - Sheth Jagdish N
AU  - Uslay Can 
TI  - Legends In Marketing:Marketing Management And Policy Vol-5
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
ER  -