TY  - BOOK
AU  - Malhotra Naresh.K
AU  - Aharwal Jamesh 
AU  - Sheth Jagdish N
TI  - Legends In Marketing:Research Methodology Conjoint Analysis  Multidimensional Scaling  And Related Techniques Vol-1
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
N1  - Marketing
ER  -