TY  - BOOK
AU  - Pettis Chuck 
TI  - Technobrands : How Tocreate & Use
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Viva Book Private Limited
KW  -  Technobranding Is Another The Technobrandi
KW  - What Is A Brand & Why Is It Important It'S A Brand -New Market Out There Consumer Branding Is One Thing
N1  - Brand Management
ER  -