TY  - BOOK
AU  - Sengupta   Subroto 
TI  - Brand Positioning : Strategies For Competitive Advantage
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mc Grawhill
KW  -  Positioning Is Rooted In Product Features Or Is It
KW  -  Pursuit Of Differential
KW  - Brand Positioning Definitions And Illustrations
KW  - Of What Stuff Is It Made
N1  - Branding
ER  -