TY  - BOOK
AU  - Dyche  Jill. 
TI  - Crm Handbook: A Business Guide To Customer Relationship Management
U1  - 658.812 
PY  - 2002///
CY  - Delhi.
PB  - Pearson Education (Singapore) Pte. Ltd.  Asia
KW  - Analytical Crm
KW  - Crm Implementation
KW  - Crm Tools
KW  - Customer Loyality
KW  - Customer Profitability
KW  - E-Business
KW  - Sales Force Automation
N1  - Customer Relationship Mgt
ER  -