TY  - BOOK
AU  - Velayudhan  Sanal Kumar. 
TI  - Rural Marketing: Targeting The Non-Urban Consumer
U1  - 658.800 173 4 
PY  - 2002///
CY  - New Delhi.
PB  - Sage Publications
KW  - Competitive Strategy For Rural Markets
KW  - Haats & Melas
KW  - Retailer As A Route To The Rural Market
KW  - Rural Consumer
KW  - Rural Market Landscape
KW  - Rural Marketing
N1  - Marketing-India
ER  -