TY  - BOOK
AU  - Jha  S. M. 
TI  - Lost Hotel Management
PY  - 1998///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Emerging Challenges
KW  - Foundations
KW  - Placement Strategy
KW  - Pricing Strategy
KW  - Product Strategy
KW  - Promotion Strategy
KW  - Segmentation
N1  - Services Marketing
ER  -