TY  - BOOK
AU  - Shultz  Don E. 
TI  - Strategic Brand Communication
U1  - 658.827 
PY  - 2001///
CY  - Illinois; Us.
PB  - Ntc Business Books
KW  - Brnad Building
KW  - Business Building
KW  - Campaign Evaluation
KW  - Campaign Strategy
KW  - Communication Investment Strategies
KW  - Introduction To Ideas Of Brands
N1  - Brand Management
ER  -