TY  - BOOK
AU  - Moon  Michael. 
TI  - Firebr@Nds : Building Brand Loylty In The Internet Age
U1  - 658.827 
PY  - 2000///
CY  - New Delhi
PB  - Tata Mc Grawhill
KW  - Acceleration Ramp For Launching A Fi
KW  - Brand Fundamentals
KW  - Building Brands Offline
KW  - Firebranding In Action
KW  - Firebrands
KW  - Seven Best Practices Of Firebranding
N1  - Brand Management
ER  -