TY  - BOOK
AU  - KARLGAARD,RICH
TI  - THE SOFTWARE EDGE:WHERE GREAT COMPANIES FIND LASTING SUCCESS
SN  - 978-81-265-5534-5
U1  - 658.4/KAR 
PY  - 2014///
CY  - NEW DELHI
PB  - WILEY INDIA Pvt.Ltd.
KW  - ORGANIZATIONAL BEHAVIOR,ORGANIZATIONAL EFFECTIVENESS,STRATEGIC PLANNING,MANAGEMENT
N2  - High performance has always required shrewd strategy and superb execution. These two factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values.In this book Author identifies the five key variables that make up every organization’s “soft edge”:
eg.Trust,Smarts,Teamwork:,Taste,Story
ER  -