TY  - BOOK
AU  - ERISMAN,PORTER
TI  - ALIBABA'S WORLD:HOW A REMARKABLE CHINESE COMPANY IS CHANGING THE FACE OF GLOBAL BUSINESS
SN  - 978-1-4472-9064-3
U1  - 658.872/ERI 
PY  - 2015///
CY  - LONDON
PB  - MACMILLAN
KW  - MANAGEMENT,E-COMMERCE,BUSINESS,MARKETING,E- COMMERCE COMPANY,CHINA
N1  - GEN.MGT/RACK
N2  -  Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. Author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player
ER  -