TY  - BOOK
AU  - Loudon, David L.
AU  - Della Bitta, Albert J.
TI  - Consumer behavior: concepts and applications
SN  - 9780070473812
U1  - 658.834 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education
KW  - Consumer behavior
KW  - Consumers
KW  - Case studies
N2  - Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making
ER  -