TY  - BOOK
AU  - LAL, RAJIV
TI  - MARKETING MANAGEMENT : TEXT AND CASES
SN  - 9780070603950
U1  - 658.8/LAL 7TH
PY  - 2008///
CY  - NEW DELHI
PB  - TMH PUBLICATION
KW  - Marketing Manangement and Strategy, Creating Value
ER  -