TY  - BOOK
AU  - Anderson, Alan R.
AU  - Kotler, Philip
TI  - Strategic Marketing for Nonprofit Organizations
SN  - 9788120322592
U1  - 658.8 
PY  - 2003///
CY  - New Delhi 
PB  - Prentice-Hall of India 
KW  - Strategic Planning -- Organization
KW  - Marketing
KW  - Marketing Strategies
ER  -