TY  - BOOK
AU  - Sayre, Shay
TI  - Campaign Planner for Promotion and IMC
SN  - 9780324151978
U1  - 658.113 
PY  - 2002///
CY  - Australia ; United States
PB  - South Western-Thomson learning
KW  - Advertising campaigns -- Problems, exercises, etc.
KW  - Sales promotion -- Problems, exercises, etc.
KW  - Communication in marketing -- Problems, exercises, etc
ER  -