TY  - BOOK
AU  - Pralhad C K 
TI  - The fortune at the bottom of the pyramid
U1  - 658 
PY  - 2005///
CY  - Pennsylvania
PB  - Wharton School Publishing
KW  - The fortune at the bottom of the pyramid
KW  - Management
N1  - Technical Book Services7568; 7568
ER  -