TY  - BOOK
AU  - Pride William M, Ferrell O C 
TI  - Marketing concepts & strategies
U1  - 658.8 
PY  - 2005///
CY  - new Delhi
PB  - biztantra
KW  - Marketing concepts & strategies
KW  - Marketing
N1  - SYSTEM SALES2448; 2448
ER  -