TY  - BOOK
AU  - Drummond Graeme & Ensor John 
TI  - Strategic Marketing Planning & Control
U1  - 658.8 
PY  - 2001///
PB  - Butterworth Heinemann
KW  - Strategic Marketing Planning & Control
KW  - Strategic Management
N1  - Technical Book Services3635/01-02; 633699
ER  -