TY - BOOK AU - Prasad D G; Understand The Projected Growth For Life And Non-Life Insurance Businesses In India Following Liberalization Of The Insurance Sector. TI - How Attractive Is The Asian Insurance Market U1 - 368 PY - 2002/// CY - Hyderabad PB - ICMR KW - importance; insurance sector; Indian economy; liberalization; light; sales forecasting; insurance sector; average growth; life insurance; non-life ins N1 - INSURANCE N2 - The case discusses the growing importance of the insurance sector in the Indian economy after its liberalization. The case also throws light upon the importance of and the challenge posed by sales forecasting in the insurance sector. The average growth o ER -