TY  - BOOK
AU  - RYDER RODNEY & MADHAVAN ASHWIN
TI  - INTELLECTUAL PROPERTY AND BUSINESS: The power of intangible assets
SN  - 978-81-321-1791-9
U1  - 346.048 
PY  - 2014///
CY  - New Delhi
PB  - Sage 
KW  - LAW INTELLECTUAL PROPERTY RIGHTS (J-3)
N2  - This book maps the broad contours of what owners and managers need to know to effectively manage, monetize, and defend their intellectual property.
ER  -