TY  - BOOK
AU  - Sharad Sarin
TI  - Business Marketing - Concepts and Cases
SN  - 9781259026614
U1  - 658.8 / SAR 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education India Private Limited
KW  - Marketing of projects, Strategic Brand Management, Globalisation of Business, Marketing research, Intellectual capital
N2  - Business Marketing - Concepts and Cases
UR  - www.mhhe.com
ER  -