TY - BOOK AU - DEODHAR SATISH Y. TI - Why I am Paying More SN - 978-8-184-00405-2 U1 - 658.403 PY - 2013/// CY - Gurgaon PB - Random House KW - MANAGEMENT GENERAL (F-58) N2 - This book explains the dynamics of pricing with respect to demand and supply and the various market structures like perfect competition, monopoly, monopolistic competition, and oligopoly through engaging everyday examples and case studies. Contents:- 1. Utility and Market Demand, 2. Cost Concepts and Market Supply,3. Societal Welfare, Free Enterprise, and Market Price,4. Price Ceiling, Price Floor, and the New Support, Paradigm,5. Perfect Competition, 6. Monopoly, 7.Pricing to Extract Consumers' Surplus ER -