TY  - BOOK
AU  - Sharad Sarin
TI  - Business Marketing - Concepts and Cases
SN  - 9781259026614
U1  - 658.8 / SAR 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education India Private Limited
KW  - Marketing, Management, Consumer behaviour, Strategic business, Globalization, Sales management
N2  - Business Marketing - Concepts and Cases
UR  - www.mhhe.com
ER  -