TY  - BOOK
AU  - MONIPPALLY,M.M.
TI  - THE PERSUASIVE MANAGER:COMMUNICATION STRATEGIES FOR 21st CENTURY
SN  - 978-8-184-00149-5
U1  - 658.45/MON 
PY  - 2010///(10th.IMPRESSION 2014)
CY  - GURGAON,HARYANA
PB  - RANDOM HOUSE INDIA
KW  - MANAGEMENT,COMMUNICATION STRATEGIES,COMMUNICATION SKILLSSTRATEGIC COMMUNICATION,PERSUASION
N1  - GEN.MGT./RACK
N2  - The book explores the role of persuasion at different levels of the corporate hierarchy—how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers.The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.
ER  -